Be Inspired!

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker

Welcome

Marketing & Communication Strategies, Inc. (MCS) is a growth strategy firm specializing in the convergent disciplines of marketing, advertising, branding, strategic development, public relations, web development and graphic design. Founded in 1988 in Cedar Rapids, Iowa, the firm has steadily developed a national and international clientele, providing services to both B2B and B2C focused organizations. The power-packed staff is experienced, versatile and innovative, with emphasis centered on creativity and responsiveness.

MCS employs a comprehensively consultative approach to help clients advance in rapidly changing marketplaces and increasingly short planning time frames.


Meet the Team

Nancy Garberson, Founder, has more than 30 years’ experience; she holds a BA in Journalism and Mass Communications, and a Master’s in Organizational Leadership.

Christa Nelson, Marketing Strategist, Web/Graphic Designer, SEO and Social Media Guru, holds a BLA, and graduated magna cum laude with a Master’s of Business Administration.

Anna Patty, Communication Strategist and our resident non-profit expert. She has extensive experience in fund development and is a self-proclaimed data geek. Anna holds a BA in Journalism and Spanish.


 

Tame the Data Beast

By: Anna Patty My daughter’s favorite movie (at least for this week) is Disney’s Beauty and the Beast. Everyone knows the story, Belle comes to live in the Beast’s castle in order to free her father who had been imprisoned. The beast is a cold-hearted monster that

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Working with the Media … Don’t be Afraid!

Interview of Nancy Garberson, MOL by:  Christa A. Nelson, MBA In today’s 24 hour news cycle, many are intimidated even afraid to work with the media. They are afraid of being misquoted or even having their story spun negatively. This is a valid concern as reputation management

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Crisis Averted – See that wasn’t so scary!

By: Christa A. Nelson, MBA If part of your job description includes reputation management, you don’t have to look very far to find “scary” examples of employees, executives and even leaders putting their foot in their mouth. The thought of these public relations crisis scenarios are a

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Thought Leaders: It is time to embrace change

thought leadersby:  Christa A. Nelson, MBA Are you using webinars, white papers, blog posts and podcasts to help build your brand and reach your target audience? BRAVO! Are you presenting the same old tired topics to your audience? BOO! We all know that, great

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Take Time to Breath

Juliet Funt, one of the accomplished speakers at the Global Leadership Summit,by:  Anna Patty The “buzz word” of today’s workforce is work-life balance. It is not that employees in 2017 don’t work hard, in fact it is much the opposite. Today’s workers have simply learned that it is

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Exploring Color in Print and Digital Media: It’s Complicated

Simplifying colorBy: Chris Weaver Most of us probably remember the color wheel from our elementary school art classes. The primary colors are yellow, red and blue, and by mixing them, we can get secondary colors like green, orange and purple. Depending on the percentages mixed, any

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All a buzz…

All a buzz about marketingNaturally Sweet Marketing Activities By:  Nancy Garberson, MOL Since September is National Honey Month, I thought I’d write about the naturally sweet marketing activities that every business should consider for fall! Okay, I’ll be honest, I only know about this recognition because I visited a

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Fall is a Cool Time for a New Product Launch

fall is the best time to launch a new produtBy: Nancy Garberson, MOL Fall is an exciting time in business because everyone is serious about kicking-butt before the end of the year! We want those numbers up before December 31st and fall provides the potential for remarkable achievement. With

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