All a buzz…

All a buzz about marketingNaturally Sweet Marketing Activities

By:  Nancy Garberson, MOL

Since September is National Honey Month, I thought I’d write about the naturally sweet marketing activities that every business should consider for fall! Okay, I’ll be honest, I only know about this recognition because I visited a farmer’s market in Okoboji this weekend, and they had honey for sale. It looked so good I couldn’t pass the booth without buying some. The owner was friendly, and told me about the observance in September and about her hives. She has 240 hives, can you imagine?

In observance, here are some sweet marketing activities for you to consider heading into fall:

  1. Make sure your tagline makes sense.
  2. Check your marketing materials and make sure they look professional and current (sweet).
  3. Have you really looked at your website lately? Is it up to date? Are you making monthly changes to get people to stick around?
  4. Have you really talked to your customers lately? They need lots and lots of sweet care!
  5. Are you an omni-channel marketer? (Call me if you don’t know what this means, please?)
  6. Are you using sticky marketing techniques?
  7. Do you have a marketing plan?
  8. Have you done something nice for your employees lately, so they will “stick” around?
  9. Is your website mobile friendly so it loads quickly?
  10. Have you claimed your business listing with Google?

Since September is the month when we say goodbye to summer, consider having a honey party and learning more about why we need bees – a vanishing breed.

All sorts of fruit and vegetables are pollinated by honey bees, such as broccoli and squash, apples and almonds. Pollination is not just important for the food we eat, it’s vital for crops, such as field beans and clover, which are used to feed the livestock we depend on for meat. “About one-third of the U.S. diet is derived from insect-pollinated plants and honeybees are responsible for an impressive 80 percent of that process.”


Sparkling Honey Fruit Spritzer

You can make two or three batches, one without wine, one with red wine and another with white wine.


1/3 cup honey

1 cup frozen berries (strawberries, raspberries, etc.)

1 lime, thinly sliced

1 orange, halved and thinly sliced

3 cups orange juice

(red or white wine can be added to taste)

3 cups sparkling water

ice cubes


In 2-quart or larger pitcher, combine honey, berries, citrus slices and orange juice. Using a wooden spoon, press down on the fruit to juice and to mix fruit with the honey. Cover and refrigerate at least 2 hours. Add sparkling water and ice when ready to serve; stir to mix.

Here are some National Honey Board recipes

Founder, Marketing & Communication Strategies, Inc.