Christa Nelson Joins Friends of Czech Village Board of Directors

October 19, 2017 Cedar Rapids, Iowa — Christa Nelson was recently elected as the newest member to the Friends of the Czech Village Board of Directors.   Friends of Czech Village has a singular goal of rebuilding and restoring the Riverside Roundhouse: The Heart of Czech Village. The non-profit organization is currently working on fundraising efforts and approving a building design. Construction is scheduled to begin in 2018.   The

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Tame the Data Beast

By: Anna Patty My daughter’s favorite movie (at least for this week) is Disney’s Beauty and the Beast. Everyone knows the story, Belle comes to live in the Beast’s castle in order to free her father who had been imprisoned. The beast is a cold-hearted monster that is incapable of seeing good in people. Over time Belle brings the Beast out of his shell and helps him to realize he

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Working with the Media … Don’t be Afraid!

Interview of Nancy Garberson, MOL by:  Christa A. Nelson, MBA In today’s 24 hour news cycle, many are intimidated even afraid to work with the media. They are afraid of being misquoted or even having their story spun negatively. This is a valid concern as reputation management is so essential to the corporate identity. Never fear, MCS is here. Our media experts have extensive experience working with and for the media.

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Crisis Averted – See that wasn’t so scary!

By: Christa A. Nelson, MBA If part of your job description includes reputation management, you don’t have to look very far to find “scary” examples of employees, executives and even leaders putting their foot in their mouth. The thought of these public relations crisis scenarios are a marketers worst nightmare. It’s one thing when a movie star is caught doing something wrong, but it’s another thing altogether when a company

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Thought Leaders: It is time to embrace change

by:  Christa A. Nelson, MBA Are you using webinars, white papers, blog posts and podcasts to help build your brand and reach your target audience? BRAVO! Are you presenting the same old tired topics to your audience? BOO! We all know that, great content will engage your target audience and drive new business. Being positioned as a subject matter expert (SME) and thought leader in your industry is an invaluable

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Take Time to Breath

by:  Anna Patty The “buzz word” of today’s workforce is work-life balance. It is not that employees in 2017 don’t work hard, in fact it is much the opposite. Today’s workers have simply learned that it is equally as important to take time for yourself and your family. But sometimes we forget. A few weeks ago, we had the opportunity to attend The Global Leadership Summit. If you have the

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Exploring Color in Print and Digital Media: It’s Complicated

By: Chris Weaver Most of us probably remember the color wheel from our elementary school art classes. The primary colors are yellow, red and blue, and by mixing them, we can get secondary colors like green, orange and purple. Depending on the percentages mixed, any number of color variations are possible. Ah the good ol’ days of the color wheel and our Crayolas. In the worlds of print and web

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All a buzz…

Naturally Sweet Marketing Activities By:  Nancy Garberson, MOL Since September is National Honey Month, I thought I’d write about the naturally sweet marketing activities that every business should consider for fall! Okay, I’ll be honest, I only know about this recognition because I visited a farmer’s market in Okoboji this weekend, and they had honey for sale. It looked so good I couldn’t pass the booth without buying some. The

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Fall is a Cool Time for a New Product Launch

By: Nancy Garberson, MOL Fall is an exciting time in business because everyone is serious about kicking-butt before the end of the year! We want those numbers up before December 31st and fall provides the potential for remarkable achievement. With the cooler weather upon us, we ignite our push for year-end success! A new product launch calls for a different approach than managing an existing campaign. A successful product launch requires

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Typography 101 – Beyond the Subjective

By: Chris Weaver Typography can make or break almost any piece of writing. The fonts chosen for a document can reinforce the information or completely tear it down. Ideally, type should communicate the emotion and feeling of the message in an appropriate manner. Unfortunately, emotion and appropriateness, good and bad, pretty and ugly, are subjective at best. Beauty is in the eye of the beholder, as we know, but common

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Keeping Brand Integrity on a Shoestring Marketing Budget

By:  Christa A. Nelson, MBA With a tightening in the economy, marketing departments are being asked to find ways to cut expenses. While most marketing professionals would not advise drastically reducing marketing expenditures during an economic downturn, reality often dictates some budget cuts. What can you do if your marketing budget has been cut? Are there ways to do things less expensively and still maintain a high level of marketing

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The Basics of Strategically Driving and Delivering Digital Marketing

By:  Tami Garvin Should Your Business Have An Assessment? It starts with .com Your website is foundationally crucial to your business as a digital marketing strategy. It serves as the first integral frame in building your business’s online presence. To maximize the return on investment (ROI) of your digital marketing strategy, it’s vital to continuously assess and develop your website in order to achieve the highest possible conversion rate. The

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Is it Back to School or Back to the Future?

By: Nancy Garberson, MOL As marketers, we’re always looking at the future! It’s a little like back to school; we look at the old and at the new, and keep the good from the old and add new concepts to improve everyone’s work. Just as technology and consumer behaviors evolve, the new developments change in ways we can’t fully imagine now. If I could offer a plausible forecast for trends

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Back to School; Restoring Meaning and Passion

By:  Nancy Garberson, MOL As we get into August, I start to think about all the kids going back to school. My daughter is a teacher so it’s natural to remember, but I always think of it as a rebirth of sorts, especially for my business and the work I do for clients. This is a time when we can renew our passion for our work, for our families and

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E-Marketing: From Fad to Necessity

By:  Christa A. Nelson, MBA Website, Social Media, and E-Marketing – OH MY! As technology evolves – fads come and go; marketers have the challenge of finding ways to communicate their message while trying to stay with what is hot. Just like fashion trends, there are some fads we want to see revived and popular again and others like fax machines and robo-calls we would love to never see again.

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