Marketing and Communication Strategies, Inc. is an advertising, marketing, graphic design, web development, social media, marketing research, and public relations firm that works in diverse industries.
Everyone at our agency gets pretty excited about the work that we produce for our clients and love any opportunity to show it off. We have 30 years of experience in developing markets, business, and visibility for our clients and we are proud to say, they like us!
The talented people at MCS have a common interest in trends, selling, and watching our clients smile when we reach their goals. We’ve been successful (and have had a lot of fun) at crafting unique programs, honing approaches, watching and documenting our clients’ wins and finding opportunities.
Our clipping logs, creative programs, and results-oriented behavior speak for themselves, and we’d like the opportunity to show you what we’ve been able to generate for others. We measure our success by the success of our clients, so give us a call so we can discuss your needs.
Departments / Areas of Service
Our public relations is known for implementing creative, customized public relations programs designed to impact a clients’ specific goals and objectives – we write compelling content!
Skilled publicists make sure your public relations is clearly described, honestly expressed, and viewed fairly. Our public relations specialists provide the media and other stakeholders with a better understanding of your organization and how it works.
Energetic, fast, and efficient, we provide valuable insight when you need it. Our creative staff executes programs that impact return on investment because communication is the key to success. We are a firm that understands our clients and know how to generate media coverage that brings measurable results.
Award-winning designers and public relations professionals craft detailed strategic marketing programs founded on identity. Innovative and effective follow through is an MCS specialty, day-to-day with new opportunities.
A logo, advertising, collateral, billboards, packaging design…
Graphics must be tailored to tell a story and be effective – beginning with understanding client’s business, their environment and unique goals. Then, it’s about talent and creativity; MCS’s team is award-winning, always effective, easy to work with.
At Marketing and Communication Strategies, Inc. our skilled publicists make sure your reputation is clearly described, honestly expressed, and viewed through a clean lens. Our reputation team provides the media and other stakeholders with a better understanding of you and your organization.
Energetic, fast, and efficient, we provide valuable insight when you need it. Our creative staff executes programs that impact return on investment because communication is the key to success. We are a firm that understands our clients and know how to manage their image.
Crisis public relations and crisis communications are as varied as the stakes themselves and as personal as each situation calls for because reputations are on the line. Public perception is a key factor in the outcome and often stock values can be at risk.
In crisis PR, each and every audience must be considered and related to, demanding that the most effective tools are used to reach them. Crisis communication reaches beyond press contacts because of the many stakeholders that must be considered. Public relations crisis communication begins with personal relationships – with reporters, editors, broadcasters and is leveraged through technology planning and grassroots work. Let the public relations experts at MCS help you with your needs.
Strategic planning is essential in every organization, big or small. It determines where an organization is going and how it plans to accomplish successful outcomes. The planning is for the entire organization with specific steps implemented to reach goals.
There are a variety of strategic planning models, depending on the specifics of the organization. The most important objective is to make the planning continuous, because the strategic planning process enables organizations to steer more effectively toward the long-term goals while balancing short term needs.
Continuous strategy evolution enables an organization to act and react quickly to critical challenges and opportunities. To connect a vision with the changing environment, the strategic plan must be an evolving plan, not a rigidly fixed road map. Periodic reexaminations track the measurable outcomes, allowing course corrections due to changes in the environment.
Strategic Planning does not end with the publication of a plan; its success depends on purposefully becoming a never-ending process. While strategic planning must indeed produce a product, the primary value comes from the teamwork, vision, commitment to and ownership of organizational success the planners gain through the process of making the decisions and seeing their progress..
Web Design and Development
Having a web presence that is easy to navigate and represents your brand is a necessity. Many companies are turning to their website to be not only a digital brochure, but a way to communicate their message to their audience. It has become critical that companies and organizations have a well thought out strategy to their web design.
MCS has extensive experience in the area of web design and development to make sure your brand identity is consistent.
Search Engine Optimization
When your website comes up at the top of the front page on a search engine, such as Google, Bing or Yahoo! Search, according to the key words you use in your business, customers notice your website faster. That advantage gives you a better chance to get hired than if they have to search through several pages to find you. Search engine optimization (SEO) is the way to get your website to rank higher in search engines. Even though it’s the search engines that rank your site, we believe that good SEO is a result of initiatives that provide value for those visiting your site.
At MCS, SEO tactics help support future search engine updates. We combine website optimization with off-site tactics to develop strategies that are effective and active.
With carefully crafted content strategies for comprehensive keyword search, getting the online spaces is essential with effective link building. Is your website on that first page? Are other organizations where you want to be? Our search engine optimization services are based on many methods, techniques and tools to stay ahead of each and every change or update to search engines. Our SEO strategies are based on understanding your goals and customer base.
Online Public Relations & Media Release Optimization
Organizations can greatly benefit when their newsworthy stories are picked up by the media. Those feature stories can spread exceptionally quickly through media sources and over the Internet. Online public relations is an efficient and less expensive route to help traditional public relations reach your audiences. Online media releases can add SEO and website optimization benefits by sending traffic and links back to your website. MCS can help you announce news and developments in your company, and make the most of the search engine optimization and public relations benefits.
Search Engine Marketing
Search engine marketing is the process of gaining traffic and visibility from search engines through paid endeavors. By buying website traffic through paid search listings, MCS sets up and monitors these efforts hourly.
Search marketing campaigns should be regularly analyzed to budget spending. MCS sets up analytics reporting and offers professional recommendations. We examine your site visitors to determine what keywords and search engines are driving traffic, and what changes need to be made to increase important traffic and conversions.
Growth is essential in every organization, big or small. It determines where an organization is going and how it plans to accomplish successful outcomes. The planning is for the entire organization with specific steps implemented to reach goals.
There are a variety of growth models, depending on the specifics of the organization. The most important objective is to make the planning continuous, because the strategic planning process enables organizations to steer more effectively toward long-term goals while balancing short term needs.
Continuous evolution enables an organization to act and react quickly to critical challenges and opportunities. To connect a vision with the changing environment, the strategic plan must be an evolving plan, not a rigidly fixed road map. Periodic reexaminations track the measurable outcomes, allowing course corrections due to changes in the environment.
MCS devotes quality time and rigorous attention to brand development. We employ a scalable, just-in-time approach to developing the communications and collateral materials that carry brands proudly into the marketplace. MCS’s expertise is in clarity, conviction and compelling execution.
Your branding concept personifies what you want your business and products to be. It should be distinctive, enduring, and belong only to you. There are several components to a brand: logo, product design, company or product name, packaging, and the marketing mediums you decide to use.
Creating a proper branding statement is essential for effective marketing in every type of business. Branding is what sets you apart from the competition. Successful branding needs to be based on something more than your company’s features and benefits; it must make your company stand out from your competition. Your company’s brand is the essence of your company’s marketing and public relations planning.
Get your target audience to notice and remember you. The core of your brand is your name and how that name is visually expressed; this is a terrific opportunity to make these elements work for you. Take your brand development seriously, and invest what is necessary to have marketing experts help you achieve your goals.
Identify your customers’ values, and align yourself with them. Make your brand speak to your target market.
Create expectations and follow through on all brand efforts so your customers are never disappointed or confused when they come into contact with your company product, service or communications.
- High Tech
- Professional Services
- Education & Higher Education
MCS is a full-service marketing & communications agency with clients throughout the world. If we can be of assistance to you please contact us today. We would love to strategize with you about how we can help grow your dreams.