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“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker

Welcome

Marketing & Communication Strategies, Inc. (MCS) is a growth strategy firm specializing in the convergent disciplines of marketing, advertising, branding, strategic development, public relations, web development and graphic design. Founded in 1988 in Cedar Rapids, Iowa, the firm has steadily developed a national and international clientele, providing services to both B2B and B2C focused organizations. The power-packed staff is experienced, versatile and innovative, with emphasis centered on creativity and responsiveness.

MCS employs a comprehensively consultative approach to help clients advance in rapidly changing marketplaces and increasingly short planning time frames.


Meet the Team

Nancy Garberson, Founder, has more than 30 years’ experience; she holds a BA in Journalism and Mass Communications, and a Master’s in Organizational Leadership.

Christa Nelson, Marketing Strategist, Web/Graphic Designer, SEO and Social Media Guru, holds a BLA, and graduated magna cum laude with a Master’s of Business Administration.

Anna Patty, Communication Strategist and our resident non-profit expert. She has extensive experience in fund development and is a self-proclaimed data geek. Anna holds a BA in Journalism and Spanish.


 

Exploring Color in Print and Digital Media: It’s Complicated

Simplifying colorBy: Chris Weaver Most of us probably remember the color wheel from our elementary school art classes. The primary colors are yellow, red and blue, and by mixing them, we can get secondary colors like green, orange and purple. Depending on the percentages mixed, any

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All a buzz…

All a buzz about marketingNaturally Sweet Marketing Activities By:  Nancy Garberson, MOL Since September is National Honey Month, I thought I’d write about the naturally sweet marketing activities that every business should consider for fall! Okay, I’ll be honest, I only know about this recognition because I visited a

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Fall is a Cool Time for a New Product Launch

fall is the best time to launch a new produtBy: Nancy Garberson, MOL Fall is an exciting time in business because everyone is serious about kicking-butt before the end of the year! We want those numbers up before December 31st and fall provides the potential for remarkable achievement. With

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Typography 101 – Beyond the Subjective

TypographyBy: Chris Weaver Typography can make or break almost any piece of writing. The fonts chosen for a document can reinforce the information or completely tear it down. Ideally, type should communicate the emotion and feeling of the message in an appropriate manner. Unfortunately, emotion and

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Keeping Brand Integrity on a Shoestring Marketing Budget

Marketing on a shoestring budgetBy:  Christa A. Nelson, MBA With a tightening in the economy, marketing departments are being asked to find ways to cut expenses. While most marketing professionals would not advise drastically reducing marketing expenditures during an economic downturn, reality often dictates

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The Basics of Strategically Driving and Delivering Digital Marketing

Digital footprintBy:  Tami Garvin Should Your Business Have An Assessment? It starts with .com Your website is foundationally crucial to your business as a digital marketing strategy. It serves as the first integral frame in building your business’s online presence. To maximize the return on investment (ROI) of

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Is it Back to School or Back to the Future?

By: Nancy Garberson, MOL As marketers, we’re always looking at the future! It’s a little like back to school; we look at the old and at the new, and keep the good from the old and add new concepts to improve everyone’s work. Just as technology and consumer

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Back to School; Restoring Meaning and Passion

By:  Nancy Garberson, MOL As we get into August, I start to think about all the kids going back to school. My daughter is a teacher so it’s natural to remember, but I always think of it as a rebirth of sorts, especially for my business and the

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