Be Inspired!

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker

Welcome

Marketing & Communication Strategies, Inc. (MCS) is a growth strategy firm specializing in the convergent disciplines of marketing, advertising, branding, strategic development, public relations, web development and graphic design. Founded in 1988 in Cedar Rapids, Iowa, the firm has steadily developed a national and international clientele, providing services to both B2B and B2C focused organizations. The power-packed staff is experienced, versatile and innovative, with emphasis centered on creativity and responsiveness.

MCS employs a comprehensively consultative approach to help clients advance in rapidly changing marketplaces and increasingly short planning time frames.


Meet the Team

Nancy Garberson, Founder, has more than 30 years’ experience; she holds a BA in Journalism and Mass Communications, and a Master’s in Organizational Leadership.

Christa Nelson, Marketing Strategist, Web/Graphic Designer, SEO and Social Media Guru, holds a BLA, and graduated magna cum laude with a Master’s of Business Administration.

Anna Patty, Communication Strategist and our resident non-profit expert. She has extensive experience in fund development and is a self-proclaimed data geek. Anna holds a BA in Journalism and Spanish.


 

E-Marketing: From Fad to Necessity

email marketing and electronic marketingBy:  Christa A. Nelson, MBA Website, Social Media, and E-Marketing – OH MY! As technology evolves – fads come and go; marketers have the challenge of finding ways to communicate their message while trying to stay with what

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Caution: The Internet Is Not Your Personal Photo Collection

By:  Chris Weaver copy written content on the webTo put it bluntly, if you use an image that you saved from the internet without permission, you are stealing it. At the heart of this issue is how easy the

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Freedom of Speech and Public Relations

By: Tami Garvin First Amendment - Religion and Expression. Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the

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The Scoop on SSLs

marketing communicationsBy:  Christa A. Nelson, MBA SSL Certificates use to be recommended only for websites that collected sensitive personal information, passwords and credit cards, but we are recommending that all sites get an SSL certificate for the following reasons:

What I Learned From My Father?

[caption id="attachment_1407" align="alignright" width="214"] Thomas H. Porter, my Dad[/caption] By: Nancy Garberson, MOL With Father’s Day quickly approaching, it seems only right that I should write about my Dad. Although he wouldn’t let me buy his business, when I wanted it, because it was a “man’s company,”

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Public Relations in Focus: Content Correction

By:  Tami Garvin Reputation ManagementI’ve often said that public relations must begin with a foundation of ethics, common sense and manners. In an ideal world every communication would have with all of those things, as content creation and content pushing are prevalent tools for brands, marketers and public

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Social Media 102 – A Simple List of Dos & Don’ts

By:  Christa A. Nelson, MBA A simple list of Dos and Don'ts on Social MediaIn my last post, we covered the social media sites – Facebook – Twitter – LinkedIn –Instagram – Snapchat, Google+, Tumblr and Pinterest.   Now you have heard of them and I have challenged you to

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How do you feel about the leaders in your life?

by:  Nancy Garberson, MOL LeadershipIn July we talk a lot about freedom, which we are proud of in the United States! We have many more freedoms here than in many countries of the world! It sounds like a conversation I just had with my daughter, who is

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